As marketers, we are told that we should be article marketing. It’s how you make money as an affiliate, it’s how you promote your websites and it’s how you add content to your virtual real estate empire.
Many people find article writing difficult to do because they are not used to writing. If you have the money, it can be outsourced. However, for many people starting out online, money is tight and so they can’t afford an outsourcer.
You can get articles written for a couple of dollars, but they are likely to be very poor quality. For a decent 400 to 500 word article you are looking to pay around ten dollars, possibly more depending on the niche and the author.
You can write the articles yourself, and it’s not that difficult to do if you follow a system. Many people suffer from writers block or are just not used to writing an article. It can be very daunting to sit down and write if it is something you are not used to.
Below is a system that works very well, it is one I use myself and you can be writing high quality articles surprisingly quickly with this technique. It really isn’t that hard and it enables even the most novice of writers to create decent articles rapidly.
Step 1 : Decide upon the niche you are writing in.
Step 2 : Determine which keyword(s) you are targeting in your article.
Step 3 : Determine the subject your article will be about.
Step 4 : Type into Google some of your keywords and see what problems and issues people are facing in that niche. What do they want to know? What is their pain? What solutions are they looking for?
Step 5 : Write a powerful, interest building title with your keyword at the start, if possible.
Step 6 : Write out four or five short sentences about the problem (don’t give away too much … you want your reader to buy).
Step 7 : Turn each sentence into more descriptive paragraphs, remembering not to give away too much information.
Step 8 : Write a paragraph introducing the article at the top.
Step 9 : Write a paragraph summarizing what was in the article at the bottom.
And there you have a good quality, unique article that you could spin or just submit to an article directory or use on your website. Content is king on the Internet, and unique content provides you with an edge over the competition. Try this article marketing power tactics now.
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Hi Rowena,
I liked what you said: “…it’s not that difficult to do if you follow a system.”
I find it difficult to write. An article with only 250 to 300 takes me forever. I wonder if this is something that can be overcome with pure practice. But it’s Step 2 that interests me the most at the moment. Any suggestion for a good guide on keyword research?
You’ve got a great blog going, really.
Jose
Hi Rowena,
Article marketing is something that I need to pay more attention to; I’m a sceptic when it comes to outsourcing articles or products with my name on them as I want to build a reputation for writing my own materials and therefore refuse to put my name on anything I haven’t written.
This ensures that I know what I’m writing about, and that those that read my articles, reports and products can be reassured and have faith that I know what I’m writing about – and can ask questions that I am able to answer.
Your short approach is a good way of tackling it – an approach very similar to how I work with all my written products – not just articles.
Thanks for sharing,
Iain.
Iain Buchanan´s last blog ..The money’s in the list, right?
Hey Rowena,
I have used article marketing for a while, & it is one of the best sources of traffic available. It also gives you that expert status that we are all striving for.
Some great tips you have mentioned on writing your own article.
May I also suggest, using Yahoo Answers to find questions that people are asking in your Niche.
Also, I came across a great tool yesterday, if you are serious about Article Marketing…. Called The Best Spinner. http://thebestspinner.com
I have used a couple of spinners, but this is simply the best. At least check out the video.
Keep up the great work.
To Your Success,
Rob
Rob Willis´s last blog ..Mapping Out Your Life